EELM aka Energy Efficient Lighting and Maintenance, is a family owned business that specializes in improving and installing commercial lighting that is contemporary and energy efficient. We wanted to create a logo that was modern but also conveyed efficiency so we used a stylized version of an Edison Bulb. This bulb has a timeless design that dates back decades and has seen a resurgence in modern architecture. They are also now known for their energy efficiency because of the advances in LED technology. This new branding has improved EELM’s image and has made them more credible and appealing to new clients.