Blue Shield’s Executive Forum demonstrated the health care model of the future, focusing on innovation and transformation of the health system.

Celebrating their members’ active lifestyles, BlueShield envisioned a theme that conveyed health and prosperity. The imagery that we used features scenes of adventure and happiness, all with a similar dream-like glow. The goal of this look and feel is to appeal to the younger, more active audience, while still holding the values of more traditional members.